Weekend Preview: CAPTAIN AMERICA BRAVE NEW WORLD Set to Kickstart the 2025 Box Office – Boxoffice Pro
Source: Boxoffice Pro
The post-pandemic Marvel era has been considerably less mighty for the studio than in the before times, especially when it comes to opening weekends. Here’s a breakdown of post-pandemic Marvel by Frame 1 grosses…
To compare, pre-COVID Kevin Feige’s studio had a one-year streak between 2017 and 2018 where five movies in a row all debuted above $100M (between $117M and $257.69M). Post-COVID, they actually had an even better streak of six films from Dec 2021 to February 2023 all open above $100M ($106.1M-$260.1M). However, they had four movies debut well below that, including their lowest-opening ever for The Marvels. It’s looking like Brave New World will play like the first week of Black Widow, which is not wonderful considering that 2021 movie came out while a good deal of the country was still unvaccinated and Disney+ offered it up on their Premier Access platform day-and-date.
Still, a $100M+ 4-day would be nothing to sneeze at. Yes, Ant-Man and the Wasp: Quantumania lost money in theaters but was ultimately profitable for Disney. Yes, The Marvels was a $200M+ write down, forcing Marvel to regroup and only release one film in 2024. And yes, Marvel Studios has frustrated their fanbase with a lack of culminating Avengers-style events in Phase 4 and 5 (to be rectified next year). Yet all that upheaval is relative for a studio that has ultimately grossed $8.5 billion off the backs of 11 films in the after times (average $700M+ gross). Like Pixar before them, Marvel’s track record may be more compromised now but their movies are still some of the safest bets out there for the studio and theaters, especially when you factor in merch. Most importantly, none of these studio profitability questions will carry much weight for an exhibition sector eagerly waiting for the first tentpole blockbuster of 2025. Regal alone is offering up Red Hulk popcorn buckets, Funko Pops, and drink toppers.
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